apparel
Ranked #4 of 7 in apparel
ShelfIQ AI Visibility Audit
Alphalete's AI Visibility Score: 54/100
ShelfIQ Score
Visible but missing key queries
Tested across ChatGPT, Perplexity & Claude · apparel category
01
Where Alphalete appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"sustainable fashion brands UK"
✗ Not cited
"affordable UK clothing brands"
✗ Not cited
"best online clothing stores"
✗ Not cited
02
Top gaps costing Alphalete AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
Alphalete vs Category Leader
Alphalete · This brand
Alphalete
54
Rank #4 in apparel
Category leader · apparel
Lululemon UK
72
Rank #1 in apparel
Lululemon UK is scoring 18 points higher than Alphalete. The full audit shows exactly which AI queries Lululemon UK is winning that Alphalete isn't.
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