pet
Ranked #9 of 10 in pet
ShelfIQ AI Visibility Audit
BarkBox's AI Visibility Score: 32/100
ShelfIQ Score
Significant AI visibility gaps
Tested across ChatGPT, Perplexity & Claude · pet category
01
Where BarkBox appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best dog food UK brands"
✗ Not cited
"natural pet food recommendations"
✗ Not cited
"grain-free cat food brands"
✗ Not cited
02
Top gaps costing BarkBox AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
BarkBox vs Category Leader
BarkBox · This brand
BarkBox
32
Rank #9 in pet
Category leader ·
Chewy
77
Rank #1 in
Chewy is scoring 45 points higher than BarkBox. The full audit shows exactly which AI queries Chewy is winning that BarkBox isn't.
Beat BarkBox's score — audit your own brand →
Not BarkBox? Run a free AI visibility audit on your pet store and see how you compare.
Audit my brand free