Bella & Duke's AI Visibility Score: 38/100

Name: Bella & Duke AI Visibility Audit
Item: Bella & Duke
Rating: 38
Author: ShelfIQ

Audited 21 May 2026 bellaandduke.com

ShelfIQ Score

Losing ground to competitors

Tested across ChatGPT, Perplexity & Claude · pet category

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01 Where Bella & Duke appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best dog food UK brands"

✗ Not cited

"natural pet food recommendations"

✗ Not cited

"grain-free cat food brands"

✗ Not cited

02 Top gaps costing Bella & Duke AI visibility

Missing category-specific FAQ schema

Buyers searching for specific product attributes get directed to competitors with structured content.

No comparison or buying guide content

High-intent comparison queries route buyers to review sites instead of your brand page.

Sparse AggregateRating markup

Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.

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03 Bella & Duke vs Category Leader

Bella & Duke · This brand

Bella & Duke

Rank #4 in pet

Category leader · pet

Butternut Box

Rank #1 in pet

Butternut Box is scoring 13 points higher than Bella & Duke. The full audit shows exactly which AI queries Butternut Box is winning that Bella & Duke isn't.

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Compare Bella & Duke against

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