supplements
Ranked #5 of 8 in supplements
ShelfIQ AI Visibility Audit
Bird's AI Visibility Score: 32/100
ShelfIQ Score
Significant AI visibility gaps
Tested across ChatGPT, Perplexity & Claude · supplements category
01
Where Bird appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best protein powder for muscle gain"
✗ Not cited
"natural supplements for energy"
✗ Not cited
"collagen supplement recommendations"
✗ Not cited
02
Top gaps costing Bird AI visibility
1
Missing ingredient-specific FAQ schema
Competitors with FAQ schema on product pages get cited 3–5× more in AI responses about specific ingredients.
2
No comparison content vs. category leaders
Buyers asking "X vs Y" get directed to review sites — not your store. A first-party comparison page fixes this.
3
Thin "benefits" content for AI extraction
AI models struggle to cite pages without structured benefit claims backed by schema markup.
03
Bird vs Category Leader
Bird · This brand
Bird
32
Rank #5 in supplements
Category leader · supplements
Huel
75
Rank #1 in supplements
Huel is scoring 43 points higher than Bird. The full audit shows exactly which AI queries Huel is winning that Bird isn't.
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