beauty
Ranked #6 of 8 in beauty
ShelfIQ AI Visibility Audit
Cult's AI Visibility Score: 42/100
ShelfIQ Score
Losing ground to competitors
Tested across ChatGPT, Perplexity & Claude · beauty category
01
Where Cult appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best clean skincare brand UK"
✗ Not cited
"natural beauty products recommended"
✗ Not cited
"vegan makeup brands"
✗ Not cited
02
Top gaps costing Cult AI visibility
1
No ingredient transparency pages
Clean beauty buyers search ingredient lists. Without structured content, AI cites competitors with cleaner markup.
2
Missing "vs" comparison content
High-intent searches like "X vs Y skincare" route buyers to review sites instead of your store.
3
Sparse AggregateRating schema
Customer reviews exist but are not schema-marked. AI platforms skip unstructured review data.
03
Cult vs Category Leader
Cult · This brand
Cult
42
Rank #6 in beauty
Category leader · beauty
Charlotte Tilbury
84
Rank #1 in beauty
Charlotte Tilbury is scoring 42 points higher than Cult. The full audit shows exactly which AI queries Charlotte Tilbury is winning that Cult isn't.
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