pet
Ranked #3 of 10 in pet
ShelfIQ AI Visibility Audit
The Farmer's Dog's AI Visibility Score: 68/100
ShelfIQ Score
Visible but missing key queries
Tested across ChatGPT, Perplexity & Claude · pet category
01
Where The Farmer's Dog appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best dog food UK brands"
✓ Appears
"natural pet food recommendations"
✓ Appears
"grain-free cat food brands"
✗ Not cited
02
Top gaps costing The Farmer's Dog AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
The Farmer's Dog vs Category Leader
The Farmer's Dog · This brand
The Farmer's Dog
68
Rank #3 in pet
Category leader ·
Chewy
77
Rank #1 in
Chewy is scoring 9 points higher than The Farmer's Dog. The full audit shows exactly which AI queries Chewy is winning that The Farmer's Dog isn't.
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