fitness
Ranked #3 of 4 in fitness
ShelfIQ AI Visibility Audit
Fresh Fitness's AI Visibility Score: 38/100
ShelfIQ Score
Losing ground to competitors
Tested across ChatGPT, Perplexity & Claude · fitness category
01
Where Fresh Fitness appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best UK gym wear for men"
✗ Not cited
"affordable gym clothes UK"
✗ Not cited
"gym wear for powerlifters"
✗ Not cited
02
Top gaps costing Fresh Fitness AI visibility
1
No buying guide content for niche use cases
Powerlifters, yoga practitioners, and runners all use different queries — and competitors answer them.
2
Missing comparison pages
Buyers comparing you to Lululemon or Nike get routed to third-party reviews that frame you unfavourably.
3
No FAQ schema on product pages
Material specs, sizing, and care instructions need FAQ schema to appear in AI responses.
03
Fresh Fitness vs Category Leader
Fresh Fitness · This brand
Fresh Fitness
38
Rank #3 in fitness
Category leader · fitness
Gymshark
78
Rank #1 in fitness
Gymshark is scoring 40 points higher than Fresh Fitness. The full audit shows exactly which AI queries Gymshark is winning that Fresh Fitness isn't.
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