fitness
Ranked #1 of 4 in fitness
ShelfIQ AI Visibility Audit
Gymshark's AI Visibility Score: 78/100
ShelfIQ Score
Strong AI presence, room to grow
Tested across ChatGPT, Perplexity & Claude · fitness category
01
Where Gymshark appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best UK gym wear for men"
✓ Appears
"affordable gym clothes UK"
✓ Appears
"gym wear for powerlifters"
✓ Appears
02
Top gaps costing Gymshark AI visibility
1
No buying guide content for niche use cases
Powerlifters, yoga practitioners, and runners all use different queries — and competitors answer them.
2
Missing comparison pages
Buyers comparing you to Lululemon or Nike get routed to third-party reviews that frame you unfavourably.
3
No FAQ schema on product pages
Material specs, sizing, and care instructions need FAQ schema to appear in AI responses.
03
Gymshark vs Category Leader
Gymshark · This brand
Gymshark
78
Rank #1 in fitness
Category leader · fitness
Ryderwear
41
Rank #1 in fitness
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