supplements
Ranked #1 of 8 in supplements
ShelfIQ AI Visibility Audit
Huel's AI Visibility Score: 75/100
ShelfIQ Score
Strong AI presence, room to grow
Tested across ChatGPT, Perplexity & Claude · supplements category
01
Where Huel appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best protein powder for muscle gain"
✓ Appears
"natural supplements for energy"
✓ Appears
"collagen supplement recommendations"
✓ Appears
02
Top gaps costing Huel AI visibility
1
Missing ingredient-specific FAQ schema
Competitors with FAQ schema on product pages get cited 3–5× more in AI responses about specific ingredients.
2
No comparison content vs. category leaders
Buyers asking "X vs Y" get directed to review sites — not your store. A first-party comparison page fixes this.
3
Thin "benefits" content for AI extraction
AI models struggle to cite pages without structured benefit claims backed by schema markup.
03
Huel vs Category Leader
Huel · This brand
Huel
75
Rank #1 in supplements
Category leader · supplements
Vitl
64
Rank #1 in supplements
Beat Huel's score — audit your own brand →
Not Huel? Run a free AI visibility audit on your supplements store and see how you compare.
Audit my brand free