supplements
Ranked #4 of 11 in supplements
ShelfIQ AI Visibility Audit
Innermost's AI Visibility Score: 44/100
ShelfIQ Score
Losing ground to competitors
Tested across ChatGPT, Perplexity & Claude · supplements category
01
Where Innermost appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best protein powder for muscle gain"
✗ Not cited
"natural supplements for energy"
✗ Not cited
"collagen supplement recommendations"
✗ Not cited
02
Top gaps costing Innermost AI visibility
1
Missing ingredient-specific FAQ schema
Competitors with FAQ schema on product pages get cited 3–5× more in AI responses about specific ingredients.
2
No comparison content vs. category leaders
Buyers asking "X vs Y" get directed to review sites — not your store. A first-party comparison page fixes this.
3
Thin "benefits" content for AI extraction
AI models struggle to cite pages without structured benefit claims backed by schema markup.
03
Innermost vs Category Leader
Innermost · This brand
Innermost
44
Rank #4 in supplements
Category leader · supplements
Vitl
64
Rank #1 in supplements
Vitl is scoring 20 points higher than Innermost. The full audit shows exactly which AI queries Vitl is winning that Innermost isn't.
Beat Innermost's score — audit your own brand →
Not Innermost? Run a free AI visibility audit on your supplements store and see how you compare.
Audit my brand free
Compare Innermost against