home Ranked #2 of 3 in home
ShelfIQ AI Visibility Audit

Molton's AI Visibility Score: 35/100

Audited 21 May 2026 moltonbrown.co.uk
35
ShelfIQ Score
Losing ground to competitors
Tested across ChatGPT, Perplexity & Claude · home category
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01 Where Molton appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best home decor brands UK"
✗ Not cited
"sustainable home goods"
✗ Not cited
"affordable furniture online"
✗ Not cited

02 Top gaps costing Molton AI visibility

1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
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03 Molton vs Category Leader

Molton · This brand
Molton
35
Rank #2 in home
Category leader · home
Hotel
46
Rank #1 in home
Hotel is scoring 11 points higher than Molton. The full audit shows exactly which AI queries Hotel is winning that Molton isn't.
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Hotel vs Molton Furnish vs Molton
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