pet
Ranked #4 of 10 in pet
ShelfIQ AI Visibility Audit
Ollie's AI Visibility Score: 65/100
ShelfIQ Score
Visible but missing key queries
Tested across ChatGPT, Perplexity & Claude · pet category
01
Where Ollie appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best dog food UK brands"
✓ Appears
"natural pet food recommendations"
✓ Appears
"grain-free cat food brands"
✗ Not cited
02
Top gaps costing Ollie AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
Ollie vs Category Leader
Ollie · This brand
Ollie
65
Rank #4 in pet
Category leader ·
Chewy
77
Rank #1 in
Chewy is scoring 12 points higher than Ollie. The full audit shows exactly which AI queries Chewy is winning that Ollie isn't.
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