pet
Ranked #2 of 5 in pet
ShelfIQ AI Visibility Audit
Paw's AI Visibility Score: 40/100
ShelfIQ Score
Losing ground to competitors
Tested across ChatGPT, Perplexity & Claude · pet category
01
Where Paw appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best dog food UK brands"
✗ Not cited
"natural pet food recommendations"
✗ Not cited
"grain-free cat food brands"
✗ Not cited
02
Top gaps costing Paw AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
Paw vs Category Leader
Paw · This brand
Paw
40
Rank #2 in pet
Category leader · pet
Butternut Box
51
Rank #1 in pet
Butternut Box is scoring 11 points higher than Paw. The full audit shows exactly which AI queries Butternut Box is winning that Paw isn't.
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