pet
Ranked #3 of 5 in pet
ShelfIQ AI Visibility Audit
Pawfect's AI Visibility Score: 33/100
ShelfIQ Score
Significant AI visibility gaps
Tested across ChatGPT, Perplexity & Claude · pet category
01
Where Pawfect appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best dog food UK brands"
✗ Not cited
"natural pet food recommendations"
✗ Not cited
"grain-free cat food brands"
✗ Not cited
02
Top gaps costing Pawfect AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
Pawfect vs Category Leader
Pawfect · This brand
Pawfect
33
Rank #3 in pet
Category leader · pet
Butternut Box
51
Rank #1 in pet
Butternut Box is scoring 18 points higher than Pawfect. The full audit shows exactly which AI queries Butternut Box is winning that Pawfect isn't.
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