pet Ranked #4 of 5 in pet
ShelfIQ AI Visibility Audit

PetsDeli's AI Visibility Score: 22/100

Audited 21 May 2026 petsdeli.co.uk
22
ShelfIQ Score
Significant AI visibility gaps
Tested across ChatGPT, Perplexity & Claude · pet category
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01 Where PetsDeli appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best dog food UK brands"
✗ Not cited
"natural pet food recommendations"
✗ Not cited
"grain-free cat food brands"
✗ Not cited

02 Top gaps costing PetsDeli AI visibility

1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
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03 PetsDeli vs Category Leader

PetsDeli · This brand
PetsDeli
22
Rank #4 in pet
Category leader · pet
Butternut Box
51
Rank #1 in pet
Butternut Box is scoring 29 points higher than PetsDeli. The full audit shows exactly which AI queries Butternut Box is winning that PetsDeli isn't.
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Compare PetsDeli against
PetsDeli vs Woof & Brew Pawfect vs PetsDeli Paw vs PetsDeli Butternut Box vs PetsDeli
PetsDeli scores 22/100. Is this your brand? Claim the full report free. Claim this audit →