Pooch & Mutt's AI Visibility Score: 35/100

Name: Pooch & Mutt AI Visibility Audit
Item: Pooch & Mutt
Rating: 35
Author: ShelfIQ

Audited 21 May 2026 poochandmutt.co.uk

ShelfIQ Score

Losing ground to competitors

Tested across ChatGPT, Perplexity & Claude · pet category

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01 Where Pooch & Mutt appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best dog food UK brands"

✗ Not cited

"natural pet food recommendations"

✗ Not cited

"grain-free cat food brands"

✗ Not cited

02 Top gaps costing Pooch & Mutt AI visibility

Missing category-specific FAQ schema

Buyers searching for specific product attributes get directed to competitors with structured content.

No comparison or buying guide content

High-intent comparison queries route buyers to review sites instead of your brand page.

Sparse AggregateRating markup

Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.

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03 Pooch & Mutt vs Category Leader

Pooch & Mutt · This brand

Pooch & Mutt

Rank #5 in pet

Category leader · pet

Butternut Box

Rank #1 in pet

Butternut Box is scoring 16 points higher than Pooch & Mutt. The full audit shows exactly which AI queries Butternut Box is winning that Pooch & Mutt isn't.

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