wellness
Ranked #2 of 7 in wellness
ShelfIQ AI Visibility Audit
Pukka Herbs's AI Visibility Score: 49/100
ShelfIQ Score
Losing ground to competitors
Tested across ChatGPT, Perplexity & Claude · wellness category
01
Where Pukka Herbs appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best wellness supplements UK"
✗ Not cited
"mental health supplement brands"
✗ Not cited
"adaptogens for stress UK"
✗ Not cited
02
Top gaps costing Pukka Herbs AI visibility
1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
03
Pukka Herbs vs Category Leader
Pukka Herbs · This brand
Pukka Herbs
49
Rank #2 in wellness
Category leader · wellness
Hims
52
Rank #1 in wellness
Hims is scoring 3 points higher than Pukka Herbs. The full audit shows exactly which AI queries Hims is winning that Pukka Herbs isn't.
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