fitness
Ranked #4 of 4 in fitness
ShelfIQ AI Visibility Audit
PureGym Shop's AI Visibility Score: 31/100
ShelfIQ Score
Significant AI visibility gaps
Tested across ChatGPT, Perplexity & Claude · fitness category
01
Where PureGym Shop appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best UK gym wear for men"
✗ Not cited
"affordable gym clothes UK"
✗ Not cited
"gym wear for powerlifters"
✗ Not cited
02
Top gaps costing PureGym Shop AI visibility
1
No buying guide content for niche use cases
Powerlifters, yoga practitioners, and runners all use different queries — and competitors answer them.
2
Missing comparison pages
Buyers comparing you to Lululemon or Nike get routed to third-party reviews that frame you unfavourably.
3
No FAQ schema on product pages
Material specs, sizing, and care instructions need FAQ schema to appear in AI responses.
03
PureGym Shop vs Category Leader
PureGym Shop · This brand
PureGym Shop
31
Rank #4 in fitness
Category leader · fitness
Gymshark
78
Rank #1 in fitness
Gymshark is scoring 47 points higher than PureGym Shop. The full audit shows exactly which AI queries Gymshark is winning that PureGym Shop isn't.
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