beauty
Ranked #2 of 8 in beauty
ShelfIQ AI Visibility Audit
REN's AI Visibility Score: 69/100
ShelfIQ Score
Visible but missing key queries
Tested across ChatGPT, Perplexity & Claude · beauty category
01
Where REN appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best clean skincare brand UK"
✓ Appears
"natural beauty products recommended"
✓ Appears
"vegan makeup brands"
✗ Not cited
02
Top gaps costing REN AI visibility
1
No ingredient transparency pages
Clean beauty buyers search ingredient lists. Without structured content, AI cites competitors with cleaner markup.
2
Missing "vs" comparison content
High-intent searches like "X vs Y skincare" route buyers to review sites instead of your store.
3
Sparse AggregateRating schema
Customer reviews exist but are not schema-marked. AI platforms skip unstructured review data.
03
REN vs Category Leader
REN · This brand
REN
69
Rank #2 in beauty
Category leader · beauty
Charlotte Tilbury
84
Rank #1 in beauty
Charlotte Tilbury is scoring 15 points higher than REN. The full audit shows exactly which AI queries Charlotte Tilbury is winning that REN isn't.
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