food Ranked #4 of 8 in food
ShelfIQ AI Visibility Audit

Roots's AI Visibility Score: 50/100

Audited 21 May 2026 roots.co.uk
50
ShelfIQ Score
Visible but missing key queries
Tested across ChatGPT, Perplexity & Claude · food category
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01 Where Roots appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"healthy snacks delivered UK"
✗ Not cited
"organic food subscription boxes"
✗ Not cited
"best meal kit services UK"
✗ Not cited

02 Top gaps costing Roots AI visibility

1
Missing category-specific FAQ schema
Buyers searching for specific product attributes get directed to competitors with structured content.
2
No comparison or buying guide content
High-intent comparison queries route buyers to review sites instead of your brand page.
3
Sparse AggregateRating markup
Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.
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03 Roots vs Category Leader

Roots · This brand
Roots
50
Rank #4 in food
Category leader · food
Granola
67
Rank #1 in food
Granola is scoring 17 points higher than Roots. The full audit shows exactly which AI queries Granola is winning that Roots isn't.
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Compare Roots against
Roots vs ZenBisco Notpla vs Roots Pip & Nut vs Roots Kind vs Roots Granola vs Roots
Roots scores 50/100. Is this your brand? Claim the full report free. Claim this audit →