beauty Ranked #8 of 8 in beauty
ShelfIQ AI Visibility Audit

The Beauty Co's AI Visibility Score: 29/100

Audited 21 May 2026 thebeautyco.co.uk
29
ShelfIQ Score
Significant AI visibility gaps
Tested across ChatGPT, Perplexity & Claude · beauty category
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01 Where The Beauty Co appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best clean skincare brand UK"
✗ Not cited
"natural beauty products recommended"
✗ Not cited
"vegan makeup brands"
✗ Not cited

02 Top gaps costing The Beauty Co AI visibility

1
No ingredient transparency pages
Clean beauty buyers search ingredient lists. Without structured content, AI cites competitors with cleaner markup.
2
Missing "vs" comparison content
High-intent searches like "X vs Y skincare" route buyers to review sites instead of your store.
3
Sparse AggregateRating schema
Customer reviews exist but are not schema-marked. AI platforms skip unstructured review data.
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03 The Beauty Co vs Category Leader

The Beauty Co · This brand
The Beauty Co
29
Rank #8 in beauty
Category leader · beauty
Charlotte Tilbury
84
Rank #1 in beauty
Charlotte Tilbury is scoring 55 points higher than The Beauty Co. The full audit shows exactly which AI queries Charlotte Tilbury is winning that The Beauty Co isn't.
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The Beauty Co scores 29/100. Is this your brand? Claim the full report free. Claim this audit →