Urban Decay UK's AI Visibility Score: 62/100

Name: Urban Decay UK AI Visibility Audit
Item: Urban Decay UK
Rating: 62
Author: ShelfIQ

Audited 21 May 2026 urbandecay.co.uk

ShelfIQ Score

Visible but missing key queries

Tested across ChatGPT, Perplexity & Claude · beauty category

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01 Where Urban Decay UK appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best clean skincare brand UK"

✓ Appears

"natural beauty products recommended"

✗ Not cited

"vegan makeup brands"

✗ Not cited

02 Top gaps costing Urban Decay UK AI visibility

No ingredient transparency pages

Clean beauty buyers search ingredient lists. Without structured content, AI cites competitors with cleaner markup.

Missing "vs" comparison content

High-intent searches like "X vs Y skincare" route buyers to review sites instead of your store.

Sparse AggregateRating schema

Customer reviews exist but are not schema-marked. AI platforms skip unstructured review data.

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03 Urban Decay UK vs Category Leader

Urban Decay UK · This brand

Urban Decay UK

Rank #3 in beauty

Category leader · beauty

Charlotte Tilbury

Rank #1 in beauty

Charlotte Tilbury is scoring 22 points higher than Urban Decay UK. The full audit shows exactly which AI queries Charlotte Tilbury is winning that Urban Decay UK isn't.

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Compare Urban Decay UK against

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