supplements
Ranked #2 of 8 in supplements
ShelfIQ AI Visibility Audit
Vitl's AI Visibility Score: 64/100
ShelfIQ Score
Visible but missing key queries
Tested across ChatGPT, Perplexity & Claude · supplements category
01
Where Vitl appears (and disappears) in AI search
Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.
"best protein powder for muscle gain"
✓ Appears
"natural supplements for energy"
✗ Not cited
"collagen supplement recommendations"
✗ Not cited
02
Top gaps costing Vitl AI visibility
1
Missing ingredient-specific FAQ schema
Competitors with FAQ schema on product pages get cited 3–5× more in AI responses about specific ingredients.
2
No comparison content vs. category leaders
Buyers asking "X vs Y" get directed to review sites — not your store. A first-party comparison page fixes this.
3
Thin "benefits" content for AI extraction
AI models struggle to cite pages without structured benefit claims backed by schema markup.
03
Vitl vs Category Leader
Vitl · This brand
Vitl
64
Rank #2 in supplements
Category leader · supplements
Huel
75
Rank #1 in supplements
Huel is scoring 11 points higher than Vitl. The full audit shows exactly which AI queries Huel is winning that Vitl isn't.
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