Woof & Brew's AI Visibility Score: 16/100

Name: Woof & Brew AI Visibility Audit
Item: Woof & Brew
Rating: 16
Author: ShelfIQ

Audited 21 May 2026 woofandbrew.com

ShelfIQ Score

Significant AI visibility gaps

Tested across ChatGPT, Perplexity & Claude · pet category

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01 Where Woof & Brew appears (and disappears) in AI search

Live buyer prompts tested across ChatGPT, Perplexity, and Claude. These are the queries your customers use before deciding where to buy.

"best dog food UK brands"

✗ Not cited

"natural pet food recommendations"

✗ Not cited

"grain-free cat food brands"

✗ Not cited

02 Top gaps costing Woof & Brew AI visibility

Missing category-specific FAQ schema

Buyers searching for specific product attributes get directed to competitors with structured content.

No comparison or buying guide content

High-intent comparison queries route buyers to review sites instead of your brand page.

Sparse AggregateRating markup

Customer reviews exist but aren't schema-marked — AI platforms can't extract or cite them.

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03 Woof & Brew vs Category Leader

Woof & Brew · This brand

Woof & Brew

Rank #5 in pet

Category leader · pet

Butternut Box

Rank #1 in pet

Butternut Box is scoring 35 points higher than Woof & Brew. The full audit shows exactly which AI queries Butternut Box is winning that Woof & Brew isn't.

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Compare Woof & Brew against

PetsDeli vs Woof & Brew Pawfect vs Woof & Brew Paw vs Woof & Brew Butternut Box vs Woof & Brew