Who's winning AI discovery in fitness?
Fresh Fitness leads PureGym Shop by 7 points (38 vs 31) in the fitness category — a narrow gap that could close fast. Both brands are missing key prompt coverage, but PureGym Shop has more ground to make up on FAQ schema and structured comparison content.
01
Per-prompt overlap — which brand wins each AI query
Real buyer queries tested across ChatGPT, Perplexity, and Claude. ✓ = brand is cited · ✗ = brand is missing from AI responses.
Buyer prompt
Fresh Fitness
PureGym Shop
"best UK gym wear for men"
✗ Missed
✗ Missed
"affordable gym clothes UK"
✗ Missed
✗ Missed
"gym wear for powerlifters"
✗ Missed
✗ Missed
"best sports bra UK"
✗ Missed
✗ Missed
"sustainable activewear brands"
✗ Missed
✗ Missed
02
Gaps unique to each brand
The structural fixes that would most improve each brand's AI visibility score.
Gaps for Fresh Fitness
No buying guide content for niche use cases
Powerlifters, yoga practitioners, and runners all search differently — and competitors answer them.
Missing comparison pages
Buyers comparing activewear brands get routed to third-party reviews.
No FAQ schema on product pages
Material specs, sizing, and care instructions need FAQ schema to appear in AI responses.
Gaps for PureGym Shop
Sparse sustainability content
Searches for "sustainable gym wear" favour brands with schema-marked eco credentials.
No structured size guide content
Sizing queries are high-intent — unstructured size guides lose to schema-marked pages.
Missing sport-specific category pages
Running, CrossFit, and yoga all generate distinct AI queries that need dedicated pages.
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FAQ
Frequently asked questions
How is the ShelfIQ AI Visibility Score calculated?
ShelfIQ runs each brand's store through a structured audit: scraping product schema markup, testing AI-query coverage across ChatGPT, Perplexity, and Claude, and scoring structured content quality. Scores are weighted across schema completeness, prompt coverage, and content depth. 0–100 scale; higher is better.
How often are scores updated?
Subscriber brands are re-audited every week (Monday mornings). Leaderboard scores for non-subscribers reflect the most recent free audit run. Subscribe to get weekly delta tracking for your own brand.
What does "AI visibility" mean for an ecommerce brand?
When a buyer types "best protein powder UK" into ChatGPT or Perplexity, the AI cites brands it can find, understand, and trust — based on structured content, schema markup, and review data. AI visibility is how often your brand gets cited vs. your competitors in these high-intent queries.
Can I improve my brand's score?
Yes. The biggest gains come from adding FAQ schema to product pages, publishing structured comparison and buying guide content, and marking up customer reviews with AggregateRating schema. ShelfIQ's full audit report includes a prioritised action plan. Run a free audit →
Fresh Fitness leads PureGym Shop by 7 pts in AI visibility.
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