Sample audit — real data, real AI queries, real gaps. This is what you'd receive for your store.
ShelfIQ Growth Audit Report

BYBI Beauty

bybi.com · UK Clean Beauty · Bakuchiol pioneer

Audit date: 25 May 2026 Queries run: 7 live AI prompts Market: UK + Global
ShelfIQ Score
40
out of 100
Bakuchiol pioneer with an invisible AI presence
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01

AI Visibility

7 real buyer prompts tested live across ChatGPT and Perplexity. These are the exact queries your customers type before they decide where to buy.

"best bakuchiol skincare UK"
ChatGPT · Perplexity
✓ ChatGPT — cited ✓ Perplexity — cited
Win
"best natural retinol alternative UK"
ChatGPT · Perplexity
✓ ChatGPT — named, not cited ✓ Perplexity — cited
Partial
"best clean skincare brands UK"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✗ Perplexity — not cited
Miss
"best vegan skincare products UK"
ChatGPT · Perplexity
✓ ChatGPT — named, not cited ✗ Perplexity — not cited
Partial
"bakuchiol vs retinol which is better"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✗ Perplexity — not cited
Miss
"best sustainable skincare brand"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✓ Perplexity — named, not cited
Partial
"natural skincare routine for beginners"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✗ Perplexity — not cited
Miss
1
Clear win (cited + ranked)
3
Partial (named, not cited)
3
Misses (invisible to AI)
02

Competitor Comparison

Measured across the same 7 buyer prompts. AI visibility rate = prompts where brand appears ÷ total prompts tested. Citation rate = prompts where AI links to brand's own site.

Brand AI Visibility Rate Citation Rate Avg. Rank Position Content Depth Schema Coverage
BYBI Beauty This brand 43% 14% #3.1 avg Moderate Partial
The Ordinary 86% 71% #1.4 avg Strong Full
Paula's Choice 71% 43% #2.2 avg Strong Full
Herbivore Botanicals 57% 29% #2.8 avg Moderate Partial
Key finding

The Ordinary is cited on 6× more prompts than BYBI despite BYBI's bakuchiol product being a category conversation-starter. The gap is explained by The Ordinary's 200+ comparison and ingredient-guide pages vs. BYBI's ~30. ChatGPT's 77% editorial citation bias means editorial coverage drives more visibility than owned content in beauty.

03

Content Gaps

Specific content pieces absent from BYBI's site that competitors have — each tied to a real buyer prompt it would unlock.

1
Bakuchiol vs. Retinol comparison page
No first-party BYBI content addresses this high-intent query despite BYBI's Bakuchiol Booster being cited as the answer in third-party reviews. AI currently references Reddit and editorial for this query — not BYBI's own site.
Unlocks: "bakuchiol vs retinol which is better", "best natural retinol alternative UK"
High
2
"Best clean skincare brands UK" guide featuring BYBI
Category-level listicles dominate this query space. BYBI appears in third-party lists (Cosmetify, Detox Market) but has no first-party page that controls the framing. A clean beauty guide from BYBI's perspective would capture this intent.
Unlocks: "best clean skincare brands UK"
High
3
Ingredient transparency FAQ with structured data
BYBI's hero differentiator is percentage transparency (1% bakuchiol, exact ingredient lists). This information lives on product pages but isn't marked up in FAQ schema. AI models can extract it but can't cite it. Adding FAQ schema on product pages with "What % bakuchiol is in this?" type questions would cement this advantage.
Unlocks: "best bakuchiol skincare UK" + 4 other bakuchiol queries
High
4
Sustainable beauty buying guide
BYBI owns the carbon-negative claim (Glowcurrant Booster). No first-party page owns "best carbon negative beauty product" or "most sustainable skincare UK." Competitors cite BYBI without linking to it.
Unlocks: "best sustainable skincare brand", "carbon negative beauty UK"
Medium
5
"Clean Beauty Insiders" content hub (SEO upgrade)
BYBI grew from the Clean Beauty Co. blog. The current journal lives at bybi.com/blogs/journal but isn't structured as a resource hub. Competitors (Paula's Choice, The Ordinary) dominate this with structured ingredient guides. A reorganized hub with FAQ + HowTo schema would reclaim this territory.
Unlocks: "natural skincare routine for beginners", "best vegan skincare UK"
Medium
6
Subscription / bundle FAQ
BYBI's recent relaunch includes a subscription model. No structured content addresses subscription FAQs. AI citations for subscription skincare products are rising; missing this means losing the repeat-buyer discovery path.
Unlocks: "subscribe and save skincare UK", "best skincare subscription UK"
Medium
04

Recommended Next Moves

Three actions in priority order, each tied directly to a score lift or prompt win.

Move 1 — Highest Impact
Publish a "Bakuchiol vs. Retinol: What the Science Says" guide with FAQ schema
BYBI invented the bakuchiol conversation in UK beauty. A single long-form comparison page with FAQ schema (6–8 buyer questions) would capture both the retinol-alternative query and the bakuchiol-specific query simultaneously. ChatGPT's editorial citation bias (77%) means independent editorial coverage + owned content creates a citation multiplier.
Estimated lift: +15–22 pts on AI Visibility score
Move 2 — Schema Quick Win
Add FAQ + IngredientList schema to top 10 product pages
BYBI's transparent ingredient percentages are a genuine differentiator — but they live in HTML text, not structured data. FAQ schema ("What % bakuchiol is in this booster?", "Is this suitable for sensitive skin?") on product pages would let AI cite BYBI directly in responses rather than paraphrasing from reviews.
Estimated lift: +8–12 pts on Content Health score
Move 3 — Content Moat
Build a "Clean Beauty 101" educational hub with HowTo schema
BYBI's founders wrote the book on clean beauty. A restructured content hub with HowTo schema (skincare routines, ingredient explainers) targeting beginner-intent queries would reclaim the category authority The Ordinary and Paula's Choice currently own.
Estimated lift: +7–11 pts AI Visibility · Unlocks 3 missed prompts
Score breakdown
AI Visibility 44 / 100
Content Health 51 / 100
Schema Coverage 33 / 100
Competitor Delta 28 / 100
Overall ShelfIQ Score 40 / 100
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