Sample audit — real data, real AI queries, real gaps. This is what you'd receive for your store.
ShelfIQ Growth Audit Report

Heights

meetaheights.com · UK Braincare Supplements · Nutrition Society Award 2025

Audit date: 25 May 2026 Queries run: 7 live AI prompts Market: UK + Global
ShelfIQ Score
38
out of 100
Strong science, invisible where it counts
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01

AI Visibility

7 real buyer prompts tested live across ChatGPT and Perplexity. These are the exact queries your customers type before they decide where to buy.

"best multivitamin for brain health UK"
ChatGPT · Perplexity
✓ ChatGPT — named, not cited ✓ Perplexity — cited
Partial
"best nootropic supplement UK"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✗ Perplexity — not cited
Miss
"best supplement for focus and energy"
ChatGPT · Perplexity
✓ ChatGPT — cited ✓ Perplexity — cited
Win
"best science backed vitamins UK"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✓ Perplexity — named, not cited
Partial
"AG1 vs Heights which is better"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✗ Perplexity — not cited
Miss
"best supplement for brain fog UK"
ChatGPT · Perplexity
✗ ChatGPT — not cited ✗ Perplexity — not cited
Miss
"best vegan supplement subscription UK"
ChatGPT · Perplexity
✓ ChatGPT — named, not cited ✓ Perplexity — named, not cited
Partial
1
Clear win (cited + ranked)
3
Partial (named, not cited)
3
Misses (invisible to AI)
02

Competitor Comparison

Measured across the same 7 buyer prompts. AI visibility rate = prompts where brand appears ÷ total prompts tested. Citation rate = prompts where AI links to brand's own site.

Brand AI Visibility Rate Citation Rate Avg. Rank Position Content Depth Schema Coverage
Heights This brand 43% 14% #3.2 avg Moderate Partial
AG1 (Athletic Greens) 93% 79% #1.1 avg Strong Full
Ritual 71% 57% #1.9 avg Strong Full
Mind Lab Pro 64% 36% #2.4 avg Moderate Partial
Key finding

AG1 dominates at 7× more citations than Heights despite both targeting the same "smart supplement" buyer. AG1's 300+ content pieces (blog, comparison tools, recipe integrations) vs. Heights' ~60 explain the gap. Heights has superior science backing (Nutrition Society Award 2025) but lacks the content infrastructure to turn that into AI visibility. Perplexity's 50/50 editorial/owned citation split is Heights' best path — owned content gets cited more on Perplexity than on ChatGPT.

03

Content Gaps

Specific content pieces absent from Heights' site that competitors have — each tied to a real buyer prompt it would unlock.

1
"AG1 vs Heights" comparison page
No first-party page owns this intent despite it being one of the highest-value purchase consideration queries in the category. Third-party review sites answer it and recommend AG1 in ~65% of cases. A comparison page from Heights' perspective (20 nutrients vs. 55, advisor transparency, UK-founded vs. US-based) would push the citation rate toward Heights' own URL.
Unlocks: "AG1 vs Heights which is better"
High
2
"Best nootropic supplement UK 2024" optimized page
Heights has a "Boost" nootropic product but no first-party content targeting this query. Mind Lab Pro and Nootropics UK own it. ChatGPT's 77% editorial bias in supplements means editorial coverage drives citations — Heights needs a combination of editorial mentions + owned comparison content to win this.
Unlocks: "best nootropic supplement UK", "best natural nootropic UK"
High
3
"Brain fog supplement" content with FAQ schema
One of Heights' core use cases (Dan Murray-Sarter's origin story is insomnia and stress) maps to "brain fog" as a buyer query. No first-party content owns this intent. Adding FAQ schema with "Can supplements help with brain fog?", "What causes brain fog?", "Does Heights help with focus?" would surface the product in AI responses for this high-intent query.
Unlocks: "best supplement for brain fog UK", "natural brain fog remedy UK"
High
4
Ingredient bioavailability explainer
Heights' differentiator is bioavailable forms of nutrients (methylfolate vs. folic acid, methylcobalamin vs. cyanocobalamin). This is well-documented on product pages but not as educational content. AI citation bias toward explanatory content means a dedicated page on "why bioavailability matters in supplements" with FAQ schema would pull citations from health queries Heights currently misses.
Unlocks: "best absorbable vitamins UK", "best bioavailable multivitamin"
Medium
5
Science/awards PR content page
Heights won the Nutrition Society Award at STEM for BRITAIN 2025 and works with Dr. Tara Swart and Sophie Medlin. No dedicated page aggregates this science credibility. AI citation of academic/expert-adjacent content is high — a "Science Behind Heights" page citing the advisors and award would boost credibility citations.
Unlocks: "science backed supplements UK", "best reviewed brain supplement UK"
Medium
6
Subscription FAQ with pricing transparency
Heights' subscription model is a core part of the product but creates pricing opacity for AI. No structured FAQ addresses "How much does Heights cost per month?", "Is there a subscription discount?", "Can I cancel anytime?" AI cannot surface subscription pricing clearly without FAQ schema on these questions — and subscription queries are growing in AI shopping contexts.
Unlocks: "Heights supplement subscription cost", "best supplement subscription UK"
Medium
04

Recommended Next Moves

Three actions in priority order, each tied directly to a score lift or prompt win.

Move 1 — Highest Impact
Ship an "AG1 vs Heights" comparison page with FAQ schema
This single page owns one of the highest-intent purchase consideration queries in the supplements category. It addresses all three partial scores and would directly compete with the third-party review sites currently recommending AG1. Perplexity's 50/50 editorial/owned citation split means this page would be cited directly — not just paraphrased.
Estimated lift: +18–25 pts on AI Visibility score
Move 2 — Schema Quick Win
Add FAQ + Product schema to Vitals+ and Smart Supplement pages
Heights' science backing is strong but lives in prose, not schema. FAQ schema ("What nutrients are in Vitals+?", "Is Heights subscription worth it?", "Is Heights suitable for vegans?") on core product pages would let AI surface specific product answers in shopping queries — not just brand-level mentions.
Estimated lift: +9–13 pts on Content Health score
Move 3 — Content Moat
Build "The Braincare Guide" long-form resource with HowTo schema
Heights invented "braincare" as a category — own the search term. A comprehensive guide covering brain fog causes, nutrients that help, lifestyle factors, and Heights product integration, structured with HowTo schema, would capture the educational query space AG1 currently dominates. 100K podcast listeners are an audience already primed for this content.
Estimated lift: +8–12 pts AI Visibility · Unlocks 2 missed prompts
Score breakdown
AI Visibility 43 / 100
Content Health 47 / 100
Schema Coverage 31 / 100
Competitor Delta 22 / 100
Overall ShelfIQ Score 38 / 100
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