We ran 80+ buyer prompts across 10 major AU D2C brands. Here's which ones AI recommends — and which ones are invisible to the millions of Australians now using AI to research purchases.
For each brand we ran the same 8 category-specific buyer prompts across ChatGPT (GPT-4o), Perplexity (Sonar Large), and Claude (Sonnet 4) in May 2026. A brand "wins" a prompt when it appears in a recommendation or citation. Score = % of prompts where the brand appears, out of 100. This AU Preview covers beauty, food & beverage, pet, and apparel — 10 brands selected for their AI-search relevance and D2C brand recognition. Full 50-brand AU index coming Q4 2026.
Sorted by AI Visibility score, highest first. Click any brand to see their full profile.
| Rank | Brand | Category | Score | Band |
|---|---|---|---|---|
| 1 | Frank Bodybeauty | Beauty | 72 | ↑ Strong |
| 2 | Lyka Pet Foodpet | Pet | 72 | ↑ Strong |
| 3 | Who Gives A Crapfood | Food & Bev | 69 | → Visible |
| 4 | Remedy Drinksfood | Food & Bev | 64 | → Visible |
| 5 | Go-To Skincarebeauty | Beauty | 58 | → Fading |
| 6 | Bondi Sandsapparel | Apparel | 58 | → Fading |
| 7 | Cotton Onapparel | Apparel | 56 | → Fading |
| 8 | Scratch Pet Foodpet | Pet | 51 | → Fading |
| 9 | MECCA Cosmeticabeauty | Beauty | 48 | → Fading |
| 10 | Ajeapparel | Apparel | 44 | → Fading |
Run your store against Frank Body or Lyka — the most-cited AU D2C brands in beauty and pet. Get your AI Visibility Score in 60 seconds, free.
Run my free audit →Top performer and AI visibility snapshot for each of the 4 categories audited in this AU preview.
AU beauty brands show strong potential — Frank Body's A-Beauty angle gives it a unique AI citation advantage. Go-To and MECCA are hampered by thin content depth. Global prestige brands crowd out MECCA in AI training data.
See Frank Body profile →Both AU food & bev brands score well above the global median. Who Gives A Crap's sustainability narrative and Wirecutter coverage make it a reliable AI citation. Remedy's ACV prebiotic positioning carves out a niche that Perplexity and ChatGPT surface in functional drink queries.
See Who Gives A Crap profile →Lyka's $67M Series C and B Corp status drive strong AI visibility — it ranks equal with Frank Body at the top of this preview. Scratch has a compelling story (Mick Fanning association, founder origin) but lacks the content depth to compete with Lyka's extensive blog and FAQ infrastructure.
See Lyka Pet Food profile →AU apparel brands score below the AU median — all three need structured comparison content to improve AI citations. Bondi Sands has a category advantage in self-tan (a search-intensive niche) but lacks the FAQ and comparison pages that AI models use to surface product recommendations.
See Bondi Sands profile →Weekly AI visibility score, competitor delta alerts, and a ranked action queue — starting with the moves that shift your score fastest. Priced in AUD for AU operators.
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