We ran 80+ buyer prompts across 10 major US D2C brands. Here's which ones AI recommends — and which ones are invisible to 393M daily AI-search users.
For each brand we ran the same 8 category-specific buyer prompts across ChatGPT (GPT-4o), Perplexity (Sonar Large), and Claude (Sonnet 4) in May 2026. A brand "wins" a prompt when it appears in a recommendation or citation. Score = % of prompts where the brand appears, out of 100. This US Preview covers beauty, food & beverage, pet, and apparel — 10 brands selected for their AI-search relevance and D2C brand recognition. Full 50-brand US index coming Q3 2026.
Sorted by AI Visibility score, highest first. Click any brand to see their full profile.
| Rank | Brand | Category | Score | Band |
|---|---|---|---|---|
| 1 | Glossierbeauty | Beauty | 81 | ↑ Strong |
| 2 | Rare Beautybeauty | Beauty | 76 | ↑ Strong |
| 3 | Olipopfood | Food & Bev | 74 | ↑ Strong |
| 4 | BarkBoxpet | Pet | 71 | ↑ Strong |
| 5 | The Farmer's Dogpet | Pet | 68 | ↑ Strong |
| 6 | Allbirdsapparel | Apparel | 66 | → Visible |
| 7 | Magic Spoonfood | Food & Bev | 62 | → Visible |
| 8 | Kosasbeauty | Beauty | 58 | → Visible |
| 9 | Chompsfood | Food & Bev | 49 | → Fading |
| 10 | Jinxpet | Pet | 41 | → Fading |
Run your store against Glossier or BarkBox — the most-cited US D2C brands in beauty and pet. Get your AI Visibility Score in 60 seconds, free.
Run my free audit →Top performer and AI visibility snapshot for each of the 4 categories audited in this US preview.
Glossier dominates clean beauty AI queries through consistent editorial coverage and strong product FAQ pages. Rare Beauty's celebrity association drives citations; Kosas' ingredient-first positioning hasn't fully translated to AI citations yet.
See Glossier profile → See beauty deep dive →Olipop's strong prebiotic soda narrative wins health-drink AI queries. Magic Spoon's protein cereal niche is well-covered by comparison content. Chomps scores lowest — meat snack queries are dominated by retail giants, not DTC brands.
See Olipop profile →US pet brands significantly outperform UK equivalents — BarkBox and The Farmer's Dog have invested heavily in FAQ and ingredient content that AI models cite. Jinx lags despite strong product positioning; breed-specific content is the gap.
See BarkBox profile →Allbirds earns strong citations on sustainability and material origin queries — exactly the prompts AI models use when answering "best eco-friendly sneakers". The full US Apparel category (5+ brands) lands in the Q3 complete index.
See Allbirds profile →Weekly AI visibility score, competitor delta alerts, and a ranked action queue — starting with the moves that shift your score fastest. Priced in USD for US operators.
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