11 brands. UK + US. One scorecard. We tested fresh food, subscription boxes, treats, and raw feeding prompts across ChatGPT, Perplexity, Claude, and Google AI.
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We read public product schema only — never customer or order data.
For each brand we ran the same 40+ buyer prompts across ChatGPT (GPT-4o), Perplexity (Sonar Large), Claude (Sonnet 4), Google AI (Gemini), and Brandi AI in May 2026. A brand "wins" a prompt when it appears in a recommendation or citation. Score = % of prompts where the brand appears, out of 100. Brands scored across 6 pet categories: fresh/raw dog food, subscription boxes, treats, raw feeding, supplements, and accessories.
Sorted by AI Visibility score, highest first. Scores composite from ShelfIQ Pet AI Visibility Index 2026, PetFoodAI Benchmark Q2 2026, and Brandi AI Pet Authority 2026.
| Rank | Brand | Region | Score | Band |
|---|---|---|---|---|
| 1 | Chewyfresh / treats / subscription | 🇺🇸 US | 77 | ↑ Dominant |
| 2 | The Farmer's Dogfresh dog food / subscription | 🇺🇸 US | 68 | ↑ Strong |
| 3 | Olliefresh dog food / subscription | 🇺🇸 US | 65 | ↑ Strong |
| 4 | Nom Nomfresh dog food / subscription | 🇺🇸 US | 60 | → Visible |
| 5 | Butternut Boxfresh dog food / UK | 🇬🇧 UK | 51 | → Visible |
| 6 | Lily's Kitchennatural pet food / UK | 🇬🇧 UK | 46 | → Visible |
| 7 | Spot & Tangofresh dog food / US subscription | 🇺🇸 US | 46 | → Visible |
| 8 | Bella & Dukeraw dog food / UK | 🇬🇧 UK | 38 | → Fading |
| 9 | Pooch & Mutttreats / supplements / UK | 🇬🇧 UK | 35 | → Fading |
| 10 | BarkBoxtreats / subscription / US | 🇺🇸 US | 32 | → Fading |
| 11 | Jinxkibble / treats / US new entrant | 🇺🇸 US | 28 | ↓ Weak |
Run a free audit and get your AI Visibility score ranked against all 11 brands.
We read public product schema only — never customer or order data.
Top-performing brand in each AI visibility category across our 11-brand sample.
18% Claude citation rate on fresh food queries. Dominates "best fresh dog food delivery" across all models. Strong schema coverage and broad product range keeps Chewy in every AI food category query.
14% Claude rate on subscription queries. Celebrity-founder association drives training data inclusion. The brand's personalization story resonates with AI's factuality-preferring patterns.
31 ChatGPT mentions for "best raw dog food UK" — the highest raw feeding cite in the index. But 0% cross-border retrieval: completely invisible to US AI models. UK raw feeding dominance doesn't transfer.
Brands gaining AI visibility fastest — where the momentum is, and why.
Up from 71 in Q1 2026. Wide product range + aggressive schema coverage means Chewy appears in every AI food and pet query. The scale advantage compounds — more SKUs = more retrieval surface = higher citation rate across all models.
Strong training presence from editorial coverage and PR. 14% Claude rate on subscription queries. The brand's "human-grade" framing plays directly to AI's factuality preference — specific claims outperform vague marketing language.
15% GEO Awareness in Brandi AI — "Small Bark Big Bite" campaign is generating training data signal. 5.2% Share of Voice in pet food conversations. The gap between training and retrieval is an opportunity: content investment now could close it.
Brands that haven't gained ground — or are losing share to competitors with better AI visibility.
Dropped from 71 (Q1 2026) to 32 — the biggest fall in the pet index. Despite strong US subscription brand recognition, BarkBox has almost no schema markup and no structured content strategy for AI. The brand exists in consumer memory but not in AI training data.
31 ChatGPT mentions for UK raw feeding queries — but 0% US retrieval. The brand is a UK raw feeding authority (66% fresh/raw traffic) but structurally invisible to US AI models. UK content dominance doesn't cross-contaminate into US model training pipelines.
Target retail presence gives Jinx physical world credibility, but minimal AI presence. No structured content for AI queries, no schema markup for product data. Target partnership drives consumer discovery but not AI training data inclusion.
Systemic patterns we found across the entire pet AI visibility landscape.
The matchups pet buyers are running through AI right now — and who wins each one.
Free AI Visibility audit — benchmarks against all 11 brands above. 60 seconds, no API key.
We read public product schema only — never customer or order data.
Weekly AI visibility score, competitor delta alerts, and a ranked action queue built for pet brands. Priced in GBP for UK operators, USD for US.
Weekly scores. Competitor deltas. Action queue. No minimum commitment.