📊 State of AI Visibility 2026

The global ranking for
AI search visibility

We ran 800+ buyer prompts across ChatGPT, Perplexity, and Claude for 175 ecommerce brands in UK, US, and AU. Here's who AI actually recommends — and who's invisible.

175 brands ranked
3 regions
3 AI platforms
8 categories
Global median
51/100
Across all 175 brands globally
UK median
47/100
50 brands · AI Visibility Index 2026
US median
63/100
US D2C brands preview cohort
AU median
58/100
10 AU brands · May 2026 preview
e.g. Gymshark, Drunk Elephant, Chewy
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UK Beauty Rankings

26 brands · sorted by AI visibility score
# Brand Category Region Score Bar
1
Charlotte Tilbury charlottetilbury.com
beauty UK 84/100
2
Medik8 medik8.com
beauty UK 72/100
3
Augustinus Bader augustinusbader.com
beauty UK 71/100
4
REN renskincare.com
beauty UK 69/100
5
Tata Harper tataharperskincare.com
beauty UK 69/100
6
Elemis elemis.com
beauty UK 67/100
7
Urban Decay UK urbandecay.co.uk
beauty UK 62/100
8
Sunday Riley sundayriley.com
beauty UK 62/100
9
Pai Skincare paiskincare.com
beauty UK 60/100
10
Tropic Skincare tropicskincare.com
beauty UK 58/100
11
Skin Rocks skinrocks.com
beauty UK 57/100
12
bareMinerals UK bareminerals.co.uk
beauty UK 56/100
13
Collective collectiveuk.com
beauty UK 53/100
14
Green People greenpeople.co.uk
beauty UK 53/100
15
Aurelia London aurelialondon.com
beauty UK 52/100
16
Votary votary.co.uk
beauty UK 51/100
17
UpCircle Beauty upcirclebeauty.com
beauty UK 49/100
18
Temple Spa templespa.com
beauty UK 47/100
19
Emma Hardie emmahardie.com
beauty UK 46/100
20
Floral Street floralstreet.com
beauty UK 44/100
21
Disciple Skincare discipleskincare.com
beauty UK 43/100
22
Cult cult.co.uk
beauty UK 42/100
23
Balance Me balanceme.co.uk
beauty UK 41/100
24
BYBI Beauty bybi.com
beauty UK 39/100
25
Abigail James abigailjames.com
beauty UK 38/100
26
The Beauty Co thebeautyco.co.uk
beauty UK 29/100
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How we scored

Composite AI Visibility Methodology

Every brand was scored using a battery of 8 buyer-intent prompts per category — prompts like "best [category] brands in 2026", "recommend me a [category] brand that ships to [region]", and "what's the top [category] for [use-case]".

Prompts were run across three AI platforms: ChatGPT (GPT-4o), Perplexity, and Claude 3.5. Each mention = points. Ranking higher in a recommendation = more points.

Scores are normalised to a 0–100 composite. 60+ = strong presence. 40–59 = visible but patchy. Below 40 = significant gaps.

This report is designed to be citation-credible — the methodology is deterministic, repeatable, and platform-agnostic. You can replicate any result by running the same prompts yourself.

Scoring parameters
Prompts per brand
8
AI platforms
3
Brands scored
175
Regions
UK · US · AU
Categories
8
Period
May 2026
Score = (mentions × rank weight) / max possible · normalised across all 8 prompts · composite average across ChatGPT, Perplexity, Claude
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Filter parameters: category=beauty|pet|food|apparel|supplements|fitness|home|wellness

The widget is hosted at /embed/leaderboard and renders cross-origin via <iframe>.

<iframe src="https://shelfiqtools.com/embed/leaderboard?category=beauty" width="100%" height="520" frameborder="0" style="border:none;border-radius:12px" title="AI Visibility Leaderboard — ShelfIQ" ></iframe>
Source reports

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